Paper Essay Example | Topics and Well Written Essays - 2500 words

Paper - Essay Example Indeed, the premium quality seafood seller had inducted new trawlers in the fleet and replaced old outdated boats with the newly manufactured. In addition, the company also modified its processing system thereby improving the shelf life of its seafood products. The abovementioned initiatives enabled the American seller to ensure better catch and enhance internal productive capacity and efficiency. Demand increased considerably for premium quality Neptune Gold products, yet the inventories stockpiled as supply side had easily offset existing demand patterns. The top management had been expecting that situation would aggravate further because it was not practically possible to bring supply and demand forces in equilibrium by reducing supply or fish catch. In short, Neptune had been facing a grave strategic issue of rising stocks for which no immediate solution was available in the short run. Rita Sanchez’s recommendation about introducing a new low priced brand, for which qualit y would be similar to that of existing Neptune Gold line products, indeed have both positive and negative consequences that will be discussed in detail in the following paragraphs (Kesner and Walters, pp. 2-3, 2005). After analyzing the internal and external business environment of Neptune Gourmet, I would endorse the new strategy regarding the introduction of a new brand, namely, â€Å"Neptune Silver† of premium quality products. It would not really matter if this strategy could lead to short-term migration of customers of premium quality brand toward low-priced yet similar quality seafood products. Indeed, the reason being the fact Neptune could implement it as a short run strategy and reduce its inventory levels in next two months. Obviously, this strategy would not only attract existing customers but also entice new customers who have not yet tried Neptune’s optimal quality seafood. Once,

Pictures of Everyday Life Essay Example | Topics and Well Written Essays - 1250 words

Pictures of Everyday Life - Essay Example Generally speaking, the following represents human culture-- stories, beliefs, media, ideas, and works of art, religious practices, fashions, rituals, specialized knowledge, and common sense (Butler 1-23). However, so as to comprehend fully people's relationships with each other and to social establishments, it is vital to understand the structure of society. Fundamentally, people define themselves in terms of cultures and societies and employ these characterizations as determinants of social interface, groups and organizations and deviant behavior. A classic definition, depicts culture as "the totality of learned, socially transmitted customs, knowledge, material objects, and behavior; likewise, it includes the ideas, values, customs, and artifacts of groups of people" (Schaeffer 51). However, patterns of culture per se do not offer an unambiguous perception and understanding of the idea of culture; as it is, culture is a lot more than just the object or behavior. Basically, culture also deals with standards, principles, viewpoints, or significant representations. Approximately, standards are actually the way people conduct themselves in a given society, principles are what they consider as cherished opinions, beliefs are how people think the whole world operates, and significant representations are symbols, usually representing social norms, values, and beliefs themselves (Matthew 3). Going back to the restaurant scenario, a serious observer can now begin to contemplate and ponder on questions like -- what is the structure of this particular society in its entirety Or what are its constituents and the relationships between elements What is the significance of change Where does this social order stand in the accounts of human history What will it give to make the meaning of humanity more evocative and consequential More importantly, what are its crucial facets and how do they vary from those of times past gone What types of men and women now prevail in this civilization and in this epoch If we try to seize the different "behavioral landscapes" in that restaurant and let them "freeze" for a moment, then perhaps "photography" can be used to briefly capture the sociology of everyday life. By taking photographs of societal circumstances and by construing existing photographic images, significant "meanings" can be had, the kind of understanding that is not commonly obtained in most situations. At the outset, it elevates people's sensitivities and their process of forming insights to social circumstances because now, passive seeing has been substituted - passive seeing is when countless muddled and frenzied notions fleetingly drift before people's very eyes -- but by